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WELCOME TO ALTERNATIVE LUXURY

Alternative Luxury redefines modern luxury by representing a curated collection of ethical, independent travel suppliers and crafting authentic, experiential, and transformational journeys where purpose, collaboration, and responsible stewardship shape every step.

Portfolio

We collaborate with a curated network of hospitality brands, destination experts, and experience designers who are redefining what luxury travel can be.

Kind Words From Partners

Mickey Weill - Global Travel Collection (Vice President, Advisor & Partner Engagement) 

"I’ve had the pleasure of working with Stu Luchs throughout his career in travel.  Stu knows how to build relationships within the travel community, and is very well respected by both advisors and our supplier partners.  When our advisors need his support or expertise, Stu is always there for them. He continues to grow and learn as our industry evolves.  Stu’s commitment to sustainability is truly admirable.  I can recommend Stu with total confidence."

Libby Cooke - Antipodal Representation (Founder & CEO) 

"What is outstanding about Stu Luchs is his passion, enthusiasm and the dedication that he brings to his work. Stu has long-standing relationships within the travel industry and his positive approach and disposition is universally well received. Stu's work reflects his integrity and his projects are meaningful." 

Raphael Bernard - Tahiti Legends (CEO) 

"Stu Luchs from The Luchs Group has not only been able to get our brand to new clients but has helped increase our visibility in the existing networks. Stu has helped us cover the market and as a small company in a very competitive industry that counts for a lot.  Sincere and knowledgeable, we're happy we've been able to partner with Stu Luchs on various projects and look forward to growing more as a company thanks to his efforts." 
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